Cookie Policy

Last updated: August 3, 2026

This Cookie Policy explains how LovingEcards uses cookies and similar technologies when you visit or use https://lovingecards.com.

It should be read together with our Privacy Policy and Terms and Conditions.

By using LovingEcards, you may be given the opportunity to accept, reject, or manage non-essential cookies, depending on your location and applicable law.

1. What Are Cookies?

Cookies are small text files placed on a computer, smartphone, tablet, or other device when a person visits a website.

Cookies allow a website to recognize a browser or device and may store information about:

• Website preferences
• Account sessions
• Login status
• Card progress
• Language settings
• Cookie choices
• Pages visited
• Advertising interactions
• Website performance
• Security events

Some cookies remain only while the browser is open. Others may remain for a defined period or until they are deleted.

2. Similar Technologies

LovingEcards may also use technologies similar to cookies, including:

• Pixels
• Web beacons
• Tags
• Scripts
• Software development kits
• Local storage
• Session storage
• Device identifiers
• Tracking links

These technologies may help us understand how users interact with the Website, deliver digital cards, protect Accounts, measure advertising, and improve the Service.

In this Cookie Policy, references to “cookies” may also include these similar technologies.

3. Why LovingEcards Uses Cookies

LovingEcards may use cookies to:

• Keep users signed in
• Authenticate Accounts
• Protect the Website from fraud and abuse
• Save card or invitation progress
• Remember design choices
• Maintain card creation sessions
• Remember language and display preferences
• Process purchases
• Understand Website usage
• Identify technical errors
• Improve performance
• Measure blog traffic
• Deliver and measure advertising
• Remember cookie consent choices
• Prevent the same notice from appearing repeatedly

Some cookies are necessary for LovingEcards to work. Others are optional and may require consent.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

Strictly necessary cookies support the basic operation and security of LovingEcards.

They may be used to:

• Keep a user signed in
• Authenticate an Account
• Protect Account sessions
• Prevent fraudulent activity
• Maintain Website security
• Save card creation progress during a session
• Process purchases
• Remember privacy and cookie choices
• Balance Website traffic
• Provide requested platform features

These cookies are generally required for the Service to function.

Because they are necessary, they may not always be subject to an opt-out where applicable law permits their use without consent.

Disabling them through browser settings may prevent parts of LovingEcards from working correctly.

4.2 Functional Cookies

Functional cookies help LovingEcards remember choices and provide a more personalized experience.

They may remember:

• Language preferences
• Login choices
• Font or display settings
• Card design selections
• Previously used features
• Invitation settings
• Accessibility preferences
• Regional preferences

Rejecting functional cookies may mean that some choices are not remembered between visits.

4.3 Analytics and Performance Cookies

Analytics cookies help us understand how visitors use LovingEcards.

They may collect information about:

• Pages visited
• Time spent on the Website
• Links clicked
• Card or invitation features used
• Referring websites
• Browser and device types
• General geographic area
• Error messages
• Page-loading performance
• Repeat visits
• Blog traffic
• User journeys through the Website

We may use this information to improve:

• Website navigation
• Card creation
• Invitation tools
• Page speed
• Content organization
• Technical reliability
• User experience

Analytics information may be aggregated or pseudonymized where possible.

4.4 Advertising Cookies

LovingEcards may display advertisements from Google or other advertising providers.

Advertising cookies may be used to:

• Display advertisements
• Measure advertisement performance
• Count views and clicks
• Limit how often an advertisement appears
• Detect invalid traffic
• Prevent advertising fraud
• Understand whether an advertisement led to an action
• Deliver personalized advertising where allowed
• Deliver non-personalized advertising where required

Advertising providers may combine information collected from LovingEcards with information collected from other websites or services, subject to their own privacy policies and applicable law.

4.5 Social Media and Embedded Content Cookies

LovingEcards may include embedded content or sharing features from third parties.

Examples may include:

• GIF libraries
• Video platforms
• Social media buttons
• Image services
• Embedded posts
• External sharing tools

These third parties may place their own cookies or collect information when a user interacts with their content.

LovingEcards does not fully control cookies placed by independent third-party services.

4.6 Security and Fraud-Prevention Cookies

Security cookies may help LovingEcards:

• Detect suspicious login attempts
• Prevent automated abuse
• Identify fraudulent transactions
• Block spam
• Protect card links
• Prevent malicious activity
• Maintain Account and Website security

These technologies may collect device, browser, network, and activity information needed to protect the Service.

5. First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are placed directly by LovingEcards.

They may support:

• Account sessions
• Card creation
• Invitation creation
• Preferences
• Cookie consent
• Security
• Website functionality

Third-Party Cookies

Third-party cookies are placed by external services used through LovingEcards.

These may include providers of:

• Analytics
• Advertising
• Payment processing
• Security
• Email services
• GIFs
• Fonts
• Embedded media
• Customer support
• Website performance tools

Third-party providers control their own cookies and may process information according to their own privacy policies.

6. Session and Persistent Cookies

LovingEcards may use both session and persistent cookies.

Session Cookies

Session cookies generally remain only while the browser is open.

They may help:

• Keep card progress active
• Maintain login sessions
• Support navigation
• Protect transactions
• Remember temporary choices

They are usually deleted when the browser is closed.

Persistent Cookies

Persistent cookies remain on a device for a defined period or until deleted.

They may help:

• Remember login choices
• Store preferences
• Remember cookie consent
• Recognize returning visitors
• Measure advertising or analytics over time

The exact duration depends on the purpose of the cookie and the provider that places it.

7. Google Analytics and Measurement Services

LovingEcards may use Google Analytics or similar services to understand how visitors interact with the Website.

These services may collect information such as:

• IP address
• Device type
• Browser type
• Pages viewed
• Time spent on pages
• Referring source
• General location
• Interaction events
• Advertising identifiers

The information may be used to produce reports, analyze Website performance, and improve LovingEcards.

Where required, analytics cookies will be used only after the user provides consent.

Users may also be able to manage analytics tracking through browser settings, consent controls, or tools provided by the analytics provider.

8. Google Advertising Services

LovingEcards may use Google AdSense or other Google advertising services.

Google and its partners may use cookies or similar technologies to:

• Serve advertisements
• Personalize advertisements where permitted
• Display non-personalized advertisements
• Measure advertisement activity
• Limit advertisement frequency
• Detect invalid clicks and traffic
• Improve advertising services

Google may use information from a user’s visit to LovingEcards and other websites to select advertisements.

Users can learn more about Google’s advertising technologies and privacy practices through Google’s own privacy and advertising settings pages.

LovingEcards does not control the cookies independently placed by Google or other advertising providers.

9. Personalized and Non-Personalized Advertising

Depending on your location, consent choices, and applicable law, LovingEcards may display:

Personalized Advertisements

Personalized advertisements may be selected using information about interests, previous activity, general location, device, or browsing behaviour.

Non-Personalized Advertisements

Non-personalized advertisements are generally selected using contextual information, such as:

• The content of the page
• General location
• Device type
• Current search or browsing context

Even non-personalized advertising may use cookies for frequency control, measurement, security, fraud detection, or reporting.

10. Cookie Consent

Where required by law, LovingEcards may display a cookie banner or consent-management tool.

The banner may allow users to:

• Accept all cookies
• Reject non-essential cookies
• Select cookie categories
• Change preferences
• Withdraw consent

Strictly necessary cookies may remain active because they are required to operate the Website and provide requested services.

Consent choices may be stored in a cookie so that LovingEcards can remember the selection.

11. How to Manage Cookies

Users can manage cookies through the LovingEcards cookie banner or preference center, where available.

Users may also control cookies through browser settings.

Most browsers allow users to:

• View stored cookies
• Delete cookies
• Block all cookies
• Block third-party cookies
• Receive a warning before a cookie is placed
• Clear cookies when the browser closes

Browser instructions vary depending on the browser and device.

Blocking or deleting cookies may affect:

• Account login
• Saved card progress
• Preferences
• Scheduled deliveries
• Payment functions
• Card or invitation features
• Website performance
• Cookie consent memory

Deleting cookies may also cause the cookie banner to appear again.

12. Managing Advertising Preferences

Users may be able to manage personalized advertising through:

• The LovingEcards cookie preference center
• Browser privacy settings
• Device advertising settings
• Google advertising settings
• Industry advertising opt-out tools
• Global Privacy Control, where supported and legally applicable

Opting out of personalized advertising does not necessarily remove all advertisements. Users may continue to see contextual or non-personalized advertisements.

13. Global Privacy Control

Some browsers and extensions send a Global Privacy Control signal.

Where required by applicable law and technically supported, LovingEcards may treat this signal as a request to opt out of certain advertising-related data sharing or targeted advertising.

The effect of the signal may depend on the browser, device, region, and enabled Website services.

14. Do Not Track

Some browsers include a “Do Not Track” feature.

There is currently no universally accepted technical standard for how every website must respond to all Do Not Track signals.

LovingEcards may not respond to every Do Not Track signal unless required by applicable law.

Users can still manage cookies through the available consent tools and browser settings.

15. Cookies in Emails

Emails sent by LovingEcards may contain tracking pixels or similar technologies.

These may help us understand whether:

• An email was delivered
• An email was opened
• A link was clicked
• A card invitation was viewed
• A delivery notification was successful

This information may be used to operate the Service, understand delivery performance, improve communications, and measure engagement.

Where required, such technologies will be used in accordance with applicable law.

16. Payment Provider Technologies

When a user purchases a paid feature or subscription, a third-party payment provider may use cookies or similar technologies.

These technologies may support:

• Transaction processing
• Fraud detection
• Payment security
• Identity verification
• Currency selection
• Billing preferences
• Regulatory compliance

Payment-provider cookies are governed by the provider’s own privacy and cookie policies.

17. Changes to the Cookies We Use

The cookies used by LovingEcards may change as we:

• Add new card features
• Introduce invitation tools
• Change analytics providers
• Add or remove advertising services
• Improve security
• Update payment systems
• Add new integrations
• Change Website technology

The exact cookie names, providers, purposes, and durations may therefore change over time.

Where appropriate, the cookie banner or preference center should display the currently active cookies and providers.

18. Data Collected Through Cookies

Information collected through cookies may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location
• Website activity
• Page views
• Card feature interactions
• Referring website
• Session identifiers
• Advertising identifiers
• Cookie consent choices
• Purchase or transaction events
• Error and diagnostic information

This information may be linked to an Account where a user is signed in, when necessary to provide the Service.

For more information about how LovingEcards uses and shares information, please review the Privacy Policy.

19. International Processing

Cookie and analytics information may be processed by providers located in the United States or other countries.

Those countries may have privacy laws that differ from the laws where a user lives.

Where required, LovingEcards and its providers may use appropriate legal safeguards for international data transfers.

20. Updates to This Cookie Policy

We may update this Cookie Policy when:

• Our cookie practices change
• New technologies are introduced
• Advertising providers change
• Analytics tools change
• Legal requirements change
• New LovingEcards features are launched

The revised version will be posted on this page with an updated date.

Users are encouraged to review this Cookie Policy periodically.

21. Contact Us

Questions about cookies or privacy choices may be sent to:

Email: [email protected]

Include “Cookie Policy” in the subject line so that the request can be directed appropriately.